Ipsos · Doxa · Synthesio
A GEO Report · 2026
Generative Engine Optimization
Understand
what LLMs
say about
your bank.
A new intelligence layer for banking brands — Synthesio GEO reveals, measures and shapes the way generative AI describes you.
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02Why GEO
Synthesio GEO
The premise
GEO is the new SEO
for the era of generative AI.
LLMs don't just read the web — they rewrite it. Consumers turn to them for conversation, advice and inspiration. Their answers shape brand perception as strongly as articles or influencers.
ConversationAdviceInspirationPerception
03Market shift
Synthesio GEO
The traffic war
Google is still the biggest search engine.
But ChatGPT is closing the gap — fast.
0.0B
ChatGPT users at the end of 2025
800M unique weekly visitors
0.0th
Most visited site in the world
surpassing X and Wikipedia
0.0 yrs
To catch up with Google
at current growth rate
Sources · OpenAI · Wire · SEMrush
04Methodology
Synthesio GEO
A four-step protocol
From prompt to provable insight.
01
Identify
what users are searching on GenAI apps
02
Collect
the answers given by GenAI apps
03
Categorize
answers & identify the key brands cited
04
Surface
the most relevant sources fueling the LLMs
05Output N.01 — Searches
Synthesio GEO
What people ask
"Qual è la migliore banca in Italia?"
01
Solidità e affidabilità
"Qual è la banca più solida in Italia attualmente?"
34%
02
Ampiezza e qualità dell'offerta
"Qual è la banca migliore secondo i servizi offerti?"
30%
03
Reviews e ranking ufficiali
"Quali banche sono nella classifica Forbes?"
18%
04
Assistenza e supporto al cliente
"Migliore banca per il servizio clienti?"
9%
05
Valore economico per il cliente
"Dove investire con miglior rendimento?"
6%
06
Altro — target, digital, presenza fisica
3%
06Output N.02 — Brand Visibility
Synthesio GEO
Share of Voice
Who is cited when ChatGPT ranks Italian banks?
A single brand captures more than a third of every LLM answer. The rest fight for scraps of attention in the generative feed.
07Output N.03 — Answers
Synthesio GEO
Two engines, two narratives
What the models actually say back.
Topic
Share of answers
%
Presenza fisica e accessibilità
CHATGPT
38%
GEMINI
29%
Specializzazione per target
CHATGPT
34%
GEMINI
12%
Solidità e affidabilità
CHATGPT
30%
GEMINI
60%
Review e rating ufficiali
CHATGPT
21%
GEMINI
19%
Assistenza e supporto al cliente
CHATGPT
21%
GEMINI
37%
Ampiezza e qualità dell'offerta
CHATGPT
16%
GEMINI
21%
Valore economico per il cliente
CHATGPT
13%
GEMINI
15%
Digitalizzazione e innovazione
CHATGPT
8%
GEMINI
51%
Valori etici
CHATGPT
5%
GEMINI
2%
08Output N.05 — Positioning
Synthesio GEO
Intended brand positioning
The portrait emerging from generative AI.
An honest read of how the brand is positioned across dimensions that matter to customers today.
Affidabilità
Leader assoluto
Presenza
Leader
Offerta
Completa
Customer experience
Discontinua
Digitale
Non leader
Costi / Valore per il Cliente
Leadership segmentata
ESG
Positivo
09Output N.06 — Sources
Synthesio GEO
The signals the models trust
The key sources behind every answer.
01corriere.it
16.7%
02confrontaconti.it
11.3%
03reddit.com
4.1%
04ansa.it
3.8%
05bancaditalia.it
0.8%
06youtube.com
0.7%
07creditnews.it
0.7%
08money.it
0.7%
10The shift
Synthesio GEO
2026 · A new reality
Brands are
no longer
in control.
They exist as expectations formed in people's minds — in a world shaped by generative conversations. Brands that can shape and evolve those expectations get chosen more often.
11The Ipsos Doxa framework
Synthesio GEO
One brand, five lenses
Understanding brand image perception.
GEO joins Search, Social, Quant and Qual — a full intelligence system for banking brands competing in the generative era.
Understanding
Brand Image Perception
SEARCH
Consumers Needs
SOCIAL
Attitudes & Trends
QUANT
Awareness & Drivers
QUAL
Motivations & Emotions
GEO
Influence in LLMs
12Get in touch
Synthesio GEO
Happy to chat
Let's map
your brand
in the models.
© Ipsos Doxa · Synthesio 2026
Generative Engine Optimization